Senior marketing and commercial leadership for scale-ups that need to grow — without the overhead of a full-time CMO. Strategy, execution and hands-on delivery from day one.
Pure Planet — Renewable Energy
235,000
customers · built from zero in 4 years
Sound familiar?
If any of these feel uncomfortably close to home, you're in the right place.
You're growing, but not fast enough
Traction is real but the acquisition engine is inconsistent. You need a system, not a series of campaigns.
Marketing and commercial don't talk
Activity is happening but it's not connecting to pipeline or revenue. No one owns the full funnel.
Your partner channel is underperforming
You have distributors or resellers but they're not activated. Enablement is weak and referrals are inconsistent.
You're entering a new market
The product works at home. Now you need to adapt the proposition, build local awareness and find the right channels.
CAC is too high and LTV is unclear
Spend is going in but the unit economics aren't working. You need a blended channel strategy, not more budget.
You need senior leadership, not a manager
The business is past the stage where a marketing manager can own it. But a full-time CMO isn't the right hire yet.
What I do
Across strategy, execution and team leadership — delivered as a fractional partner embedded in your business.
01
Fractional CMO
Senior marketing leadership 2–3 days per week. I own the strategy, direct the team and report at board level — integrated into your business, not consulting from the outside.
02
Growth & Acquisition
Building multi-channel acquisition engines with managed CAC. Paid, referral, partner, content and brand — optimised to hit volume at sustainable unit economics.
03
Partner & Channel Marketing
Building and activating distributor, MSP and referral networks. Enablement programmes, co-marketing, onboarding journeys and referral mechanics that actually generate pipeline.
04
Proposition Design & GTM
From opportunity to MVP. Market research, unit economics, positioning, go-to-market planning and initial customer discovery — moving fast from idea to validated launch.
05
International Expansion
Entering new markets without losing commercial momentum. European GTM strategy, localisation, regulatory-aware positioning and partner network development.
06
Interim & Project
Day-rate engagements for defined outcomes — campaign launches, acquisition audits, brand repositioning, or covering a gap in senior marketing leadership.
Track record
15+ years of building acquisition engines and commercial propositions for scale-ups across energy, EV, payments and B2B SaaS.
Case in point — Pure Planet
From a plan on a desk to 235,000 customers.
Built the entire growth engine from scratch — app acquisition, web, referrals, distribution channels, affiliates, social, PR and event awareness. Created the sales funnel architecture, hired and led the team to run it, and managed the full channel mix to hit volume targets at sustainable cost. Renewable energy, consumer-facing, regulated market.
235k
Customers acquired
6+
Channels built
0→1
Full funnel built
Similar work delivered across Utility Warehouse, Monitise, Lupasafe and others — scaling partner networks, directing multi-million pound acquisition budgets and entering new markets across Europe.
Process
No lengthy onboarding. No agency overhead. Senior attention from the first conversation.
Step 01
Discovery call
30 minutes to understand where you are, where you're trying to go, and whether there's a genuine fit.
Step 02
Commercial audit
A structured review of your current acquisition model, channel mix, CAC and positioning — identifying the highest-leverage opportunities.
Step 03
Engagement proposal
A clear scope, clear deliverables and a clear commercial model — fractional, project or interim, structured around what you actually need.
Step 04
Embedded delivery
In your Slack, in your team meetings, running campaigns and building the engine. Senior leadership, not a monthly slide deck.
Engagement
I work with a small number of clients at a time — ensuring genuine depth, not thinly spread attention.
Fractional Retainer
2–3 days/week · ongoing
Embedded marketing leadership. Own the strategy, direct the team, report at board level.
Project Consulting
Defined scope · fixed outcome
GTM strategy, proposition design, market entry planning, acquisition audit or launch support.
Interim Contract
From £650/day
Covering a leadership gap or driving a specific initiative — defined term, clear deliverables.
Sectors
Deepest experience in regulated consumer markets and compliance-focused B2B — sectors where trust and commercial rigour matter as much as creativity.
If you're scaling and need senior marketing leadership — fractional, project or interim — let's talk. No agency pitch, no obligation.
Drop a note and I'll come back to you within a day.
phil [at] golighthousekeeper [dot] com ↗ Connect on LinkedIn